What is Digital Marketing?
Digital Marketing is essential for your business. Know what it is, its key individuals and their advantages will help you to design the best tactics or to rely on an agency to take all actions related to the online environment.
The Digital Marketing (or Online Marketing) are all those strategies and promotional activities and advertising that are running in the channels and Internet media. All the techniques of the world off-line are imitated and translated to a new world, the online world.
Allows you to design specific strategies for your business type, choose the channels where your target audience, and measure in real time the actions that you perform. So, you gain visibility by optimizing resources.
This is to maximize the resources and opportunities online to promote a business or brand efficiently. It has other meanings which are widely used, such as: marketing on the internet, cybermarketing or cibermarketing.
In the digital world brings new features such as the immediacy, the emergence of social networks and the tools that allow us to make actual measurements. There are two known instances:
WEB 1.0 DIGITAL MARKETING
The web 1.0 do es not differ from the use of traditional media. Its greatest feature is the impossibility of communication and exposure of the users. Only the company has the control of what is published on it self.
In its early days, online marketing is based on the web pages 1.0, and came to be a translation of advertising from traditional media (tv, radio, media, paper…) to the new web pages, which do not allow for bi-directional communication with the users. The advertising companies controlled entirely by the message and were limited to exposing it to the hearing.
In addition, the advertising of the stage, web 1.0 was limited, in the majority of occasions, to play an exhibition of goods or services in the form of online catalog for the virtual stores. Even so, this type of advertising aimed interesting virtues, as the scope potentially universal, the possibility of updating of the content, and combination of texts, images, and, little by little, and also multimedia formats.
WEB 2.0 MARKETING DIGITAL
A frantic technological development allowed the mass introduction of a top-level internet. Was born the web 2.0 and, with it, the marketing 2.0 (also known as the digital marketing or online current).
From that time, With the web 2.0 began to be possible for all users to share information easily thanks to social networks, forums or platforms and new technologies of information, allowing almost instant of parts that were impossible before, such as videos, graphics, etc.
The Internet became much more than a means of finding information and became in a great community. Currently, the network is only meant as a means of exchanging information in two directions. The feedback is, therefore, total and fundamental between brands and users, with the pros and cons that this entails.
In this new area develops the second instance of the digital marketing because users can talk about the brand freely. They have a power very important that before you are only allowed to the media: The opinion.
The techniques of marketing must change your paradigm. If prior to the distributors, the media, and the producers were the ones that had the power of the opinion, now the focus should change to the user. This is able to search for what you want thanks to the power of the search engines (search engines:
Google, Yahoo, Bing, etc), and not only ask questions to the given media if your decision is right, you also have the possibility to read reviews, comments, and scores of other users.
That is why a digital strategy should include all the relevant spaces where the target audience to interact, seeking to influence opinions and opinadores, to improve the performance of search engines, and analyzing the information that these media provide to optimize the performance of the actions taken. The digital marketing is the set of design, creativity, and profitability analysis.
The Web 2.0 isbidirectional. Is the creator of community. Is collaborative. Since there are no figures of the sender and the receiver: the whole world can be both at the same time. The feedback is the great protagonist of the Web 2.0.
Online marketing uses the new media channels and to design strategies that help businesses to stand out in the Internet and to attract more customers. Social networks, blogs, company, email marketing, advertising on Google and other media are just a few examples of digital marketing.
Therefore,digital marketing is the evolution of traditional marketing. Advertisements on radio, television, or the newspapers, we’ve gone to the ads on the Internet. Of the letters with advertising that flooded our inboxes, we’ve gone to e-mail marketing. Of the live performances of the products have gone into the webinars and YouTube videos.
The future of digital marketing: web 3.0
After the web 2.0, it is emerging a new type: the web 3.0. But what is the basis of this new format of web marketing? Due to the development of new technologies, especially artificial intelligence (ai), the internet is moving away from being a space robotic and is providing a semantic meaning. Sounds a little complex, but to understand it better, we offer four main features of web 3.0:
- Semantic Web
- Artificial intelligence
- 3D graphics
- Ubiquity and connectivity
3.1. Semantic Web
The semantic web is the most distinctive feature of the web 3.0. This is aa web on whichthe software is able to interpret natural language. That is to say, con the semantic web does not already exist, the problem of the key word, because Google will understand the meaning of the term beyond the term itself.
The keywords are leaving have as much importance, as the semantic web to understand the subject of the article beyond the main key word.
3.2. Artificial intelligence
Very close to the first is the second feature: the artificial intelligence. It is the one that allows the web to know the semantic readingof each page, or web site beyond their words. It allows us to take a great leap in the field of the analysis of data, being able to rely on the interpretation of the algorithms and makeanalysis much more advanced.
3.3. 3D graphics
One of the main features are the graphics in 3D. This technology is still poorly developed and may sound very futuristic, as the web as we know it has nature in 2D. But the design of the 3D web is called to revolutionize the current web pages.In fact, Philip Roselade, the creator of Second Life, create avatars or virtual identities will be as popular as e-mails.
3.4. Ubiquity and connectivity
The Internet of things or Internet of Things (IoT) is another of the great peculiarities of the web 3.0. In addition to being all the day are connected to the internet with mobile phones, in any object of our day-to-day, too, is beginning to be connectable.
What does this mean? It means that we can synchronize our profiles and be present in a large number of web sites at the same time. We become a kind of profiles ubiquitous, leading to the omnicanalidad to another level.
We hope that this article will be useful for you of course that means the marketig online, aspects of digital marketing that you should take more into account and their importance to your business.