King Boatworks builds custom boats — a high-ticket, long-cycle business where every qualified lead matters. ProDev built their digital sales and lead generation platform.
The challenge
Custom boat manufacturing sells craftsmanship. The web presence had to do two jobs at once: present the product at the level of quality the boats deserve, and convert visitor interest into qualified sales conversations rather than anonymous traffic.
What we built
A digital sales and lead generation platform: a product-focused website presenting the builds and the process, with lead capture designed around the buying conversation — inquiries arrive qualified and ready for follow-up.
The result
- A digital storefront that matches the craftsmanship of the product.
- Lead capture wired to the sales conversation, not a generic contact form.
Related: Custom Solutions · Booking Platform Development
Inside the platform
King Boatworks is a Sarasota, Florida boat builder — custom boats engineered with the brand’s VICT™ vacuum-infused construction. Selling a considered, high-ticket product needs more than a brochure site, so the platform at kingboatworks.com covers the full sales funnel:
Boat models with full specifications
Each model — 230 Triple Tail, 250 Cubera, 260 Captain — is presented with complete spec sheets (length, beam, draft, weight, fuel capacity, max HP), photo galleries and feature walk-throughs, plus a dedicated page telling the VICT™ technology story.
Live inventory with real listings
Current boats for sale are listed with engine hours, equipment details and pricing — giving serious buyers something concrete to act on.
Financing built into the funnel
Buyers can start a credit application online through the integrated AppOne financing application, so the purchase conversation keeps moving instead of stalling at “talk to the dealer”.
Lead capture designed for a considered purchase
Demo-ride scheduling and a contact flow that asks for the boat model up front — every lead arrives qualified for the sales conversation.
A Sarasota business served by a Sarasota software team.
How we approach digital sales platforms
Every sales platform starts with workflow discovery: how leads arrive today, what information closes a sale, and where follow-up breaks down. From there we design and build the platform around that pipeline, launch it, and iterate with real usage — the same process behind our custom solutions work.
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